When police entered a compound in Colorado where members of Love Has Won resided, they were not expecting to see the dead body of 45-year-old Amy Carlson lying in what seemed to be a horrifying budget version of King Tut’s tomb.
Amy was found in a bedroom with her eyes missing, the socket having been filled with glitter instead, and surrounded by hundreds of Christmas lights. She had been mummified and kept in a sleeping bag, seemingly an attempt to give her a sarcophagus
If you have a strong stomach, you can check out the police footage here courtesy of Insider Edition.
Most victims of bizarre cult killings are members of the cult who end up ostracized due to perceived violations of the cult’s rules or because they’ve been turned into a sacrifice. That’s not the case for Amy Carlson. If anything, she was the one doing the ostracizing in that cult given that she was their leader. Carlson ruled over Love Has Won under the title of “Mother God,” a reference to her claim that she was the female aspect of the divine.
Carlson wasn’t always Mother God, though. Before she started Love Has Won, she was a regular woman working at McDonald’s as a manager.
Amy Carlson: The Woman Who Claimed to Be (Mother) God
Amy Carlson made pretty bold claims regarding who and what she is. For one, she claimed that she was the divine being “Mother God” who had lived over 500 lifetimes as she descended between dimensions into our 3D realm.
Carlson claimed to be the reincarnation of Joan of Arc, Marilyn Monroe, and Jesus Christ. She also told her followers that she was the queen of a fictional ancient kingdom called Lemuria and that in that lifetime, her father was none other than Donald Trump.
Before she started making claims about her own divinity, Carlson was a regular girl who, based on what little public information about her exists, was a straight-A student who sang in a choir.
She originally came from Texas where she worked as a manager at a local McDonalds. An ex described Amy as quite the heavy drinker, always holding her “signature” tequila shots.
“She can justify and rationalize just about anything,” he said. “I talked to her about why she abandoned her children and she said, “it was agreed. The universe agreed I was to leave them.'” He goes on, “None of them want anything to do with her.”
Carlson had three children by at least two different fathers according to The Independent. Cole Carlson, her eldest son, was only twelve years old when Amy left their lives to join other cult enthusiasts she met online.
One of the people she met while she was getting into New Age spirituality was a man who called himself Amaranth WhiteEagle. WhiteEagle was a musician based in Shasta, CA. When Carlson left her children in 2007, she came to join Amaranth in “divine matrimony.” WhiteEagle was the first person to teach her that she was the Mother God to his Father God.
The supposedly divine duo ran a YouTube channel where Carlson’s family eventually discovered them. That channel is currently operating under the name “5D Full Disclosure” after the power vacuum that Carlson’s death left made the original Love Has Won cult splinter into factions.
At the time of their marriage, it appears Love Has Won wasn’t the cult we know today. Instead, it was a shared online community created by Father God and Mother God for their “Earth Allies” to whom they preached about love and peace on Earth.
Following their divorce, Carlson demoted WhiteEagle to the status of mere mortal compared to her divine immanence. That doesn’t mean Carlson abandoned the Mother God and Father God duality narrative because it was central to her status as of Mother God.
Carlson claimed that the Father God spirit was so vast that it couldn’t be contained in one mortal man so she “took” the Father God energy and passed it to men she met following her divorce from WhiteEagle.
The divorce marked Carlson’s take over of the cult. After that, she would start to operate their channel on her own and rebrand the cult as “Love Has Won.”
Love Has Won: Historical Revisionism, Racism, and Cultural Appropriation
For a cult named “Love Has Won,” there is nothing loving or lovely about the cult. While it attempts to present itself as a group of harmless tree-hugging hippies, Love Has Won has espoused racist and anti-Semitic beliefs.
The cult’s members have also spoken on their live streams about their homophobic views as well as what appears to be the cult’s attempt at historical revisionism regarding Hitler and the Holocaust.
According to Guru Mag, the cult believes that the Holocaust never happened, stating that, “You can look up pictures of the concentration camps. They had movie theatres. It was supposed to be a retreat-type thing for the Jews.”
Other members have also stated, and I quote, “Hitler didn’t want to go into the same banking system as the cabal. He didn’t want to join their mafia, so they took him out and they blamed him. They are the ones who bombed the concentration camps, created dysfunction, lied, faked the numbers, they did it to themselves and blamed it on them just like they lie about Trump.”
For a cult with such staunchly racist views, however, Love Has Won has no problem with appropriating indigenous beliefs to support their narrative that Carlson is a primordial divine being.
The cult moved to Hawaii supposedly to help Amy Carlson with her weakening health. When they got there, however, Love Has Won and Carlson began to preach that Mother God was the local goddess Pele.
For the ones reading this that aren’t familiar with Hawaiian indigenous beliefs, Pele is one of the central deities of Hawaii’s kanaka ‘oiwi. The goddess of fire is associated with the volcanoes of Hawaii, a prominent aspect of Hawaiian life. Pele is revered as “she who shapes the sacred land” given the destructive and regenerative properties of Hawaii’s volcanoes.
Obviously, this did not go over well with the locals.
A report by Denver7 News back in 2020 says that the local Hawaiians accused them of being a cult.
“They were telling us that we were invading them and that we were somehow trying to destroy their culture.”
The locals were eventually able to send them back to Colorado.
Was Love Has Won Really a Cult?
If you Google “Love Has Won” right now, you might notice that a number of sources refer to the cult as a “group” or a “religious organization” which, while admittedly neutral, is a misrepresentation of what Love Has Won really is: a cult.
If it walks like a cult, talks like a cult, and systematically disconnects its members from the outside world like a cult, it is a cult.
This isn’t the first time we’ve talked about cults and cult psychology. Back in July, I dissected what makes a cult a cult through the research of Dr. Steven Hassan, a former cult member who went on to study the psychology of cults.
Dr. Hassan was a former member of the Moon cult or, as the cult calls itself, “The Unification Church.” Similar to Carlson, the cult’s leader, Sun Myung Moon, taught cult members that he was the Messiah because if there’s one thing you can expect from a cult leader, it’s unbridled narcissism.
According to Dr. Hassan’s BITE model of control, the way cults operate can be broken down into four key dimensions that can help you identify whether you’re getting roped into a cult or not. That said, let’s take a look at the Love Has Won cult through the lens of the BITE Model.
Ashley, a former member of Love Has Won, went on Dr. Phil for an interview back in September 2020 where she detailed her experiences as a cult member.
Ashley said that the cult would constantly make them stay awake at least until midnight and then wake them up at five in the morning. It doesn’t sound that bad seeing as how many of us do live like that. But the difference lies in purpose. Love Has Won kept its members constantly exhausted and too tired to have the mental strength to resist them. That exhaustion would be further compounded through the cult’s daily activities.
“You weren’t supposed to sit,” Ashley shared. “They claimed that if you weren’t in motion, you were taking energy from Mother God.”
Fortunately for Ashley, she managed to break away from the cult, “Once I realized that they were using sleep deprivation, mental manipulation, pitting us against each other, I realized that it was going to be more mentally straining for me to say ‘Hey, I need to leave.'”
She quickly left the cult without any of her belongings.
According to Dr. Hassan, cults use informational control to prevent their members from making informed decisions they would otherwise be capable of if not for the cult’s control. While many cults choose to isolate their members from the outside world by cutting them off from, say, the internet, Love Has Won did not do this because they relied on their YouTube streams and online “alternative medicine” store for funds to support their lifestyle which involved copious drug use and, in Carlson’s case, alcohol abuse.
Cult leader Amy Carlson taught her members not to seek out formal medical care, claiming that this would expose them to “the cabal,” more on this later, and because she could care for them herself through a process she called “etheric surgery.”
The cult also coaxed its members away from family and friends. Alex Whitten was brainwashed over a period of six weeks to leave his wife and two children behind. His family and friends were unable to reach him, leading to a series of events that resulted in him being left by Carlson and her cult to die in a desert. Throughout the ordeal, the cult fed Whitten’s family false information on his whereabouts.
The cult’s members were taught that they were the only ones “awake” in this world and that everyone else who tries to stop them or offer an objective view of their actions is still “sleeping.” They would frame this as a matter of lower and higher energies. Everyone else was corrupted by having lower energies and unnatural materials in their bodies, a problem supposedly solved through etheric surgery.
Love Has Won’s language also masks its other sinister aspects, especially the way it calls any need for individuality or even individual basic needs as, “ego” meaning “Edging God Out.” They encouraged members to police each other for taking naps and eating.
Another former cult member, Tayler, has spoken about her own experiences in Love Has Won on the Rising Above Love Has Won‘s YouTube channel.
Tayler describes the cult’s tactics as a way to induce “mission brain.”
“You believe this person is god when really, it’s pure evil,” she tells viewers.
Tayler explained that Love Has Won made them internalize fear and that it fed off the fear of its cult members by teaching them that the exhaustion they were feeling was because of witches and warlocks who were draining their spiritual energies.
In other Love Has Won streams, these witches and warlocks are described as a group known as “the cabal” which is basically Love Has Won’s version of the Illuminati. Cue the X-files theme.
Ultimately, Amy Carlson’s destructive teachings would result in her own death. Her followers refused to give her to the emergency medical personnel that Carlson’s family sent to pick her up and would later openly admit to denying her medical care.
“There have been moments that Mom has asked us to take her to a 3D hospital, and we’re like, ‘Nope,'” a cult member said in one video.
The autopsy report on Carlson’s corpse found that she died of alcohol abuse, anorexia, and ingestion of colloidal silver, a product Carlson claimed could cure COVID.