TIKTOK DE-INFLUENCERS: WHAT, WHY AND WHAT NEXT

In 2022, the global influencer market was worth 16.4 billion USD. The launch of the TikTok Shop has seen to that.

But in a platform that’s catering more and more to fast-paced buying and selling, a new type of creator is trying to cut through the noise of overconsumption: the de-influencer.

What Is a De-influencer?

The trend of de-influencing started sometime in January, with one of the first de-influencers being a former Ulta and Sephora employee.

From beauty, the trend then spread to other spheres of influence on TikTok, like gamers, home decorators, and book influencers.

With rising inflation and a looming global recession, more and more people are reassessing what they spend their money on — and why.

We can see the rise of de-influencers as a rejection of overconsumption.

Swipe up to read the full post!

How Not to Be the “Ugly American” When You Travel

[{"selector":"#anim-3eab6a57-9ce3-49ce-af91-7b2d66d5750a","keyframes":{"transform":["translate3d(-201.46342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3491068f-b54e-448b-a557-8891eee2c2e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d69b07d-cd54-4b7f-b294-02f6f4a87d57","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-34b2c5cf-0ba7-4e56-b9dc-8878eda1cee7","keyframes":{"transform":["translate3d(-202.451%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bdeabbf-e67e-471b-a65f-e83c373f6c5d","keyframes":{"opacity":[0,1]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29fa1577-8e87-4f6a-8573-dd9d9febac9a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-97d58998-c65f-4365-b05e-046ff0828c9f","keyframes":{"transform":["translate3d(-226.85715%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a107d9ac-20cd-4889-b7af-13775b8a530c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bbf5346-3a51-4ea1-a871-a829fa170da0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1fd8ca1f-c6e2-420c-b430-fcc0da58d2cd","keyframes":{"transform":["translate3d(-236.8098%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebff9c10-0725-403a-acac-9991dd5d8f6f","keyframes":{"opacity":[0,1]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09684657-591e-47de-a766-830e2340d453","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":700,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2d2f9d9d-22ad-4486-a208-25888f5cebe9","keyframes":{"transform":["translate3d(-226.85715%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-165a8e1d-6322-46d3-ab49-21f589a87f95","keyframes":{"opacity":[0,1]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f6c31e0-d24f-4da0-900e-efbd964f5116","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":900,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-87578ca4-23b8-49b0-a508-651b6706c68a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf378829-8162-46e7-a1fa-423c019466cf","keyframes":{"transform":["translate3d(-111.08597%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

TIKTOK DE-INFLUENCERS: WHAT, WHY AND WHAT NEXT

In 2022, the global influencer market was worth 16.4 billion USD. The launch of the TikTok Shop has seen to that.

But in a platform that’s catering more and more to fast-paced buying and selling, a new type of creator is trying to cut through the noise of overconsumption: the de-influencer.

What Is a De-influencer?

In a nutshell, de-influencers are content creators telling you what not to buy.

The trend of de-influencing started sometime in January, with one of the first de-influencers being a former Ulta and Sephora employee.

From beauty, the trend then spread to other spheres of influence on TikTok, like gamers, home decorators, and book influencers.

With rising inflation and a looming global recession, more and more people are reassessing what they spend their money on — and why.

The Rise of De-influencers

We can see the rise of de-influencers as a rejection of overconsumption.

Swipe up to read the full post!

How Not to Be the “Ugly American” When You Travel

Addressing Youth Mental Health at School

Sipping Maotai in the Shadow of Trump Tower

More posts